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Work package 5: Leverage and engage

Participants

Objectives

Use the results of the other work packages to engage stakeholders in the preparation of a new research infrastructure. Communicate the project rationale, objectives and progress.

The objectives are:

• Develop a strategy based on best practices and successful communication strategies of similar projects.
• Develop a corporate brand identity.
• Plan and implement the Web and social media presence of the project.
• Develop a concept to disseminate the need and ambition for the continued exploration of nature at its smallest scales with particle physics collaborations (D5.1) to as wide as possible an audience.
• Develop concepts to engage science interested and lay people in the scientific activities (D5.4).
• Set up an open access science and engineering dissemination process (M5.5), leveraging modern collaborative tools that permit setting up an integrated write-to-publish workflow for articles, proceedings and books.
• Produce and disseminate scientific and technical materials (proceedings, articles, presentations, posters).
• Coordinate with international partners to organise and contribute to outreach events for different audiences.
• Interest a young generation which will be the builders of the RI to pursue an education in a relevant field.
• Work towards a gender balanced community and interest females.
• Strive that this project creates a lasting impact beyond the project period in view of a) building theoretical and experimental physics communities who advocate the need for a new research infrastructure, b) creating awareness of the technical feasibility and financial sustainability among the funding agencies and potential contributors, c) forging a project preparation plan with the host states (France, Switzerland).

Work description

Task 5.1: Work package coordination (lead: IFJPAN, participants: CERN)

IFJPAN coordinates this WP with the assistance of CERN to ensure consistency of the work according to the project scope and plan. This includes the organisation of coordination meetings, scope management, progress reviewing, reporting and distribution of information within the WP as well as the management of the interfaces and collaborative work with the other WPs.

Task 5.2: Project communication (lead: CERN, participants: all beneficiaries)

CERN will interface with each WP to regularly collect results and communicate them through the project communication channels. To integrate communication in the beneficiaries’ media channels, implementing the subsidiarity principle, CERN requests the nomination of a communication officer (M1.1) from each beneficiary. This person must have (1) the authority, (2) the expertise and the (3) time and resources to insert contents into owned channels. It is in the interest of each beneficiary to engage as many people as possible. Therefore, the communication costs are expected to be carried by the beneficiaries. The task includes creating a public-facing website that presents the science motivation, a description of the technical design work and the infrastructure project and which regularly features updated contents. CERN contracts the design and implementation of the public facing site at its own cost. All beneficiaries contribute regularly to the production of contents. CERN regularly informs the consortium members via an e-mail newsletter (reach-in). Work towards sustained presence in journals with high audience reach. Create information (D5.3: for host state authorities, EC bodies and CERN council) and marketing materials for selected needs such as the “Mining the Future Future” challenge (e.g. social media campaigns targeting particular engineering and science domains, industry branches and call advertisements in domain-specific publication channels). Develop material for a press release for the design report publication and organise a public event for this occasion (CERN, SN, TMFS). Communicate the findings of the socio-economic impact assessments (CSIL).

Task 5.3: Dissemination support (lead: SN, participants: CERN, partner Overleaf

Define and implement an integrated scientific dissemination workflow (M5.5) that spans the entire lifecycle from authoring to publishing for scientific articles, collections of articles and books. The main use-cases are the conceptual design report (D5.6) and the physics research programme (D5.5). The working environment will be based on using a collaborative, scientific writing tool. Partner Overleaf, beneficiary SN and CERN will closely cooperate to motivate publishers, scientists and tool suppliers to work together towards a long-term innovation in the area of scientific and technical publishing.

Task 5.4: Design report editing and publishing (lead: CERN, participants: SN, partner Overleaf)

This task concerns the production of the main deliverable of this project, the design report (D5.6) and the physics programme report (D5.5). SN accompanies the project team in producing the design report in view of achieving the highest attainable quality, leading to the widest possible dissemination. Partner Overleaf consults SN and CERN to promote the most efficient ways of using their collaborative authoring environment. Efforts to produce the deliverables are not covered by EC co-funding, but by CERN.

Task 5.5: Engagement and communication strategy (lead: TMFS, participants: CERN, CNRS, IFJPAN, SN, ULIV, partners EdG, DRRT-AuRA)

Together with representatives from the physics community, host-state notified bodies, engineering and communications partners, conceive a means to engage members of society in the active preparation of the scientific work of the research infrastructure (D5.1). The business plan to implement this concept (D5.4) will comprise a catalogue of potential innovation products in the area of communications. Eventually, such developments can create a lasting link between the scientific community and the public, through the developments of new software, new visualisation concepts, new infotainment concepts integrating interactive Internet contents, TV, print products and live events. The development of cultural goods in the form of touristic attractions is another pillar with socio-economic impact potentials that this activity will consider.

Task 5.6: Exploitation (lead: CERN, participants: CNRS, IFJPAN, ULIV, partners EdG, DRRT-AuRA, UOXF)

Engage stakeholders and build a user community. This work integrates the recommendations of the advisory committee (D1.3) and policy making bodies (ESFRI, ECFA, ESPP, EU STOA, ICFA) to define the steps for the project preparatory and implementation phases. This encompasses the creation of a framework that permits the creation of international experiment collaborations to use the infrastructure from the beginning (D5.2). IFJPAN organises regular working meetings with key representatives of the theoretical and experimental physics communities, implementing a cross-fertilisation between these two complementary areas, which drive the performance requirements. CNRS and ULIV with the cooperation of CERN and IFJPAN organise four physics workshops with proceedings to achieve consensus about the physics research programme (D5.5). The participants in this task commonly define the R&D needs in all relevant domains (theoretical physics, experimental physics detectors, particle accelerator and infrastructure technologies), prioritise them and prepare the input for the European Strategy for Particle Physics process. They develop a financing strategy and a map of territorially balanced and topically complementary contributions for implementing the research infrastructure (D4.4, in cooperation with WP 4), a structure and database of project risks for the preparatory phase implementation (included in D3.3, in cooperation with WP 3). They also produce the foundation of a high-level project advocacy group, the definition of a project governance and management structure (D1.3) and lay out in the implementation strategy (D4.4) and finally, develop a plan for impact generation (D4.2) based on the documented socio-economic impact potentials in cooperation with WP4. CERN together with the physics community representatives (CNRS, IFJPAN, ULIV, UOXF) drafts a suitable experiment collaboration governance framework (D5.2). This activity engages as many organisations as possible in the international Future Circular Collider study hosted by CERN (more than 130 institutes so far), reaching out far beyond the scope of this consortium.

-- JulieHadre - 2020-10-01