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In the Google AdWords program, the cost of your campaigns really depends on you -- how much you're willing to pay and how well you know your audience. It all boils down to knowing your own goals and applying them to your account.

There is a nominal, one-time activation fee for Google AdWords. After that, you pay only for clicks on your keyword-targeted AdWords ads, or for impressions on your site-targeted AdWords ads. You can control your costs by selecting how much you're willing to pay per click or per impression and by setting a daily budget for spending in your account.

For example, a new advertiser paying in USD can activate their AdWords account with just US$5.00, and can then choose a maximum cost-per-click (CPC) from US$0.01 - US$100. ...

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Topic revision: r13 - 2006-06-30 - AnssiValikangas
 
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